How to Market Your BBQ Sauce
Hey guys, short post today – but I wanted to give a shout out to you all regarding a new DIY BBQ Sauce Marketing Guide e-Book that Brian Henderson over at BBQ Sauce Reviews put out dealing with marketing BBQ Sauce.
For the very few out there who may not know about Brian, he runs the BBQ Sauce Reviews website, which has long stood as a “Go To Resource” for BBQ Sauce enthusiasts.
The book is titled How to Market Your BBQ Sauce ($19.95), and Brian covers a ton of ground within its digital pages.
Reading through How to Market Your BBQ Sauce, the first thing you’ll appreciate is the clean layout and excellent organization of the e-Book itself. At every turn of the digital page, you know exactly where Brian is with his marketing advice - which makes it handy for later review of specific sections.
The organization of How to Market Your BBQ Sauce is as follows:
- Introduction
- Overview
- Product
- Price
- Placement
- Promotion
- Next Up
Guys, the information that Brian provides in the price, placement, and promotion sections of How to Market Your BBQ Sauce alone makes the $19.95 price tag a STEAL!
Seriously. Brian provides you with tips and guidance in these sections that will shave years off your efforts to market your own BBQ sauce – saving you a ton of cash in the process.
What I love most about How to Market Your BBQ Sauce is that Brian really lets his Marketing background shine through. This is HUGE because the best tasting BBQ Sauce in the world might thrill your taste buds… but it won’t market and sell itself.
Brian also does an excellent job of explaining how BBQ Sauce makers can go about making their products stand out among the hundreds of other sauces claiming to be the best of the best. Again, practical and useful advice is abundant here. For example, Brian suggests you enter your sauce in a competition. If you win, you now can claim the sauce as “award winning!”
Bottom Line Take on How to Market Your BBQ Sauce
Spending a good amount of time with folks who either bottle sauces for others or make sauce to sell – I know what they’ve gone through to work up even the most modest of customer base. And make no mistake… customer acquisition is costly! You either pay with time or money… or in many cases both… to capture just a handful of loyal customers.
If you’re serious about earning money selling your own BBQ Sauce, you first need to learn How to Market Your BBQ Sauce! I can think of no better resource for BBQ Sauce Sales and Marketing Success than this book.
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I bought this book on Carolina BBQ a few months ago (Kindle Version) and love it. As a history buff and a lover of the vinegar-based Carolina BBQ style, it’s very difficult for me to read through this book and not want to book a flight to the Charlotte area.
My Dad lives in Salisbury, NC - home of one of my favorite spots for good Carolina BBQ - and I get up there as often as I can. If anyone knows of a place to get great Carolina BBQ (or something even close) here in Florida, let me know! I’ve not found it anywhere here over the past 20 or so years!
Holy Smoke: The Big Book of North Carolina Barbecue
 |  List Price: $32.00 Sale Price: $18.80 Availability: Usually ships in 24 hours Eligible For Free Shipping   |
Product Description
North Carolina is home to the longest continuous barbecue tradition on the North American mainland. Authoritative, spirited, and opinionated (in the best way), Holy Smoke is a passionate exploration of the lore, recipes, traditions, and people who have helped shape North Carolina's signature slow-food dish.
Three barbecue devotees, John Shelton Reed, Dale Volberg Reed, and William McKinney, trace the origins of North Carolina 'cue and the emergence of the heated rivalry between Eastern and Piedmont styles. They provide detailed instructions for cooking barbecue at home, along with recipes for the traditional array of side dishes that should accompany it. The final section of the book presents some of the people who cook barbecue for a living, recording firsthand what experts say about the past and future of North Carolina barbecue.
Filled with historic and contemporary photographs showing centuries of North Carolina's "barbeculture," as the authors call it, Holy Smoke is one of a kind, offering a comprehensive exploration of the Tar Heel barbecue tradition.
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